Cyndy Tan Jarabata

Cyndy Tan Jarabata has diverse experience extending 20 years in the hospitality, leisure and property industries, being involved in acquisition, hotel development, project management, marketing and asset management.

TAJARA is the leading hospitality consulting and development company working with hotel investment firms and property developers in the Philippines, and serving clients in Hong Kong, Singapore, Korea, China and Thailand.   Its in-depth knowledge and experience in mainstream and emerging destinations guide owners and investors in making strategic decisions and provide local intelligence to facilitate the projects’ development process.  TAJARA handles rollout plans for independent and chain hotels taking on the projects’ full development cycle from acquisition, technical services, marketing, hotel operator selection, project management, pre-opening and owner’s representation.

TAJARA also publishes 7107 Insider, a newsletter and blog that guides stakeholders on hospitality, property and tourism investments in the Philippines.   

Cyndy is Chairperson of the Philippine Property Awards, part of the region’s Southeast Asia Property Awards.   She was also Chair of the Muntinlupa Investment Board and served as consultant on investment and tourism-related projects to the City Government.  She is an active board director to several NGOs dealing with population management and development, HIV/AIDS prevention, and youth empowerment.   

President
Tajara Leisure & Hospitality Group