Alma Rita D. Jimenez

In Tourism
Mrs. Jimenez is one of the pioneers of medical tourism initiatives in the country, working on its product research and development since 2002. She is actively involved in its marketing and promotion, serving as the first President of the first organized medical tourism association in the country - the Philippine Association of Health Organizations in Medical Tourism, Inc. (PhilAsHOMe).

She was one of the speakers in the First World Medical Tourism Congress held in San Francisco, California, USA in September 2008, and again addressed the Employer Healthcare Congress in Chicago (2011). She is regularly invited in local and international fora as the Guest Speaker for various topics in health care management, retirement and tourism. She has presented in countries such as Malaysia, Hong Kong, the Phil. Japan Economic Cooperation Meeting held in Tokyo, Japan, Indonesia and Singapore. Locally, she shares her expertise during regional and national conferences of the Phil. Hospital Association, Phil. College of Hospital Administrators, the Association of HMOs, Phils., Phil. Tour Operators Association, Hotel Sales and Marketing Association, Cebu Chamber of Commerce and Industry, CREBA, among others.

In November 2009, the first Philippine Tourism Congress was convened in accordance with R.A. 9593 or Tourism Act of 2009. This is the private sector consultative body in the development, implementation and monitoring of Philippine tourism policies. She served as the President of this historical tourism body that counts among its member-associations 69 national and regional tourism organizations from the accommodation, travel and tours, land/sea/air transport services, tourism estates development and management, meetings/incentives/conventions/exhibits (MICE) and other tourism associations including health and wellness.

During her term as President of the Phil. Tourism Congress, a tourism agenda was drawn up and submitted to the incoming administration of President Benigno Aquino III. She represented the body in various consultative meetings and congressional hearings on matters pertaining to tourism. The group also successfully conducted a national search for nominees to the Tourism Promotion Board, Duty Free Phils. and the Tourism Infrastructure and Enterprise Zone Authority and those subsequently appointed by the President came from among the list of its nominees. The newsletter Tourism Connection was initiated and there were 15 issues published during the two-year term

Her involvement extends across industries. She is an active member of the Management Association of the Philippines, currently its Chair in the Committee on Trade, Industry and Tourism and the Committee on Health and Wellness. For the Trade, Industry and Tourism, the activities being undertaken are directed towards the micro, small and medium enterprises (MSMEs) to help in improving their market access by opening linkages with the bigger corporations. For the Health and Wellness Committee, she is actively working for the recognition of the health care sector as one of the leading industries in the Philippines, joining various discussions convened to identify the opportunities of the country in the health and wellness arena and in moving forward plans that can promote and market the country as a health and retirement destination. She is also active in HIV/AIDS advocacy. Mrs. Jimenez has also written various articles published in newspapers.

She helped organize the Global Leadership Initiatives for Sustainable Tourism, dedicated to the advocacy for sustainable tourism development.

On ASEAN Integration
Mrs. Jimenez co-chaired the special committee on ASEAN Integration organized by the Management Association of the Philippines in 2012-2013. Activities were undertaken to promote awareness of the ASEAN Economic Community that will be implemented by 2015. She then became the Chair of the same committee in 2014. She led the conceptualization and implementation of the 3-year MAP ASEAN integration program namely: 2013 AEC-Exchange; 2014 AEC-Engaged; and 2015 AEC-Empowered. The AEC-Engaged Program was anchored on the Five Rules of Engagement which she wrote in a published article: Know the Rules, Risks, Resources, Region, Rewards.

This 3-year program was presented by the Philippine representatives to the ASEAN Business Advisory Council and this was unanimously adopted as the ABAC’s program for the information campaign for ASEAN integration in the region.

She again chaired this committee for M.A.P. in 2015 along with the Committee on Trade, Industry and Tourism to signify the emphasis that will be placed in getting small and medium enterprises empowered for AEC.

She is a frequent speaker in major conferences and fora, providing insights on the ASEAN integration and
strategies to improve competitiveness. These included conferences organized by various tourism and healthcare associations and other interest groups. She also represents MAP in discussions called by various groups on this issue.

Mrs. Jimenez chaired the highly successful 2014 International CEO Conference. Her company was also responsible for the well-attended first Joint Conference of the Asian Hospital Federation and Philippine Hospital Association in November 2014.

In Health Care
Ms. Jimenez’ career in health care is well-rounded. Her more than three decades in the hospital/health industry provided her with many opportunities to work with both private and public sectors and in the management, delivery and funding of health services. She is one of the recognized experts, particularly in the areas of health facility/organization operation and management - from clinics to major tertiary acute care medical centers, profit and non-profit.

In 1982, she joined UST Hospital as its Personnel Director and was tasked with the overall responsibility of developing and implementing human resource management programs for the hospital’s 2000 employees. She also handled labor relations and represented the hospital in union disputes and collective bargaining negotiations. She founded the Hospital Personnel Management Association, serving as its first President. She was one of the chief strategists for the 13-hospital group in managing the simultaneous strikes staged in 1986. She also acted as adviser to the Phil. Hospital Association Board on labor matters.

She joined The Medical City in 1988 as Vice President for Finance and Administration. She handled the expansion program of the hospital that saw the increase of its bed capacity and the improvement of its physical plant. She conceptualized and initiated the establishment of the satellite clinics and other innovative programs that propelled the hospital into market leadership position. She also briefly taught at the Ateneo Graduate School Master in Hospital Administration Program.

Health Solutions Corporation (HSC) was organized in 1997. As President & Chief Executive Officer of this company she founded, she pioneered in organization-based integrated health care services management, establishing the first physician practice management organization and managing the first preferred provider network servicing insurance groups and private organizations. The company is also the first to undertake hospital management contracting and she led the group in the opening of the Asian Hospital. She was also President & COO of St. Cabrini Medical Center and EVP for its College of Nursing under a management contract with HSC. She also assisted local governments in their health system development. HSC currently represents Accreditation Canada International in the Philippines.

She was the convention consultant of the Philippine Hospital Association, responsible for the scientific sessions and the program development – a task she handled over a decade until 2014. She also chaired the associations’ Human Resource Development Committee and has represented PHA in the Peer Review Committee of the Phil. Health Insurance Corporation. For 2014, HSC is the knowledge partner for the first joint conference of the Asian Hospital Federation-Philippine Hospital Association.

Her extensive experience in all areas of hospital management has provided her a wealth of technical expertise and knowledge that she has shared not only with the health industry but across sectors. She has handled executive positions in three of the most prestigious hospitals in the country. She is also able to bring into the hospital sector best practices from other industries being a management consultant to public and private organizations particularly with the manufacturing, service and educational institutions. She assists companies in health benefits management and introduced wellness services to various organizations. She holds advanced certification in Corporate Wellness, Voluntary Benefits and Health Care Reform awarded during the Health care Congress in Chicago, Illinois, United States.


  • Master of Science in Personnel and Human Resource Management - Meritissimus (University of Santo Tomas, 1986-87)
  • Master in Business Administration Units (Ateneo Graduate School, 1983)
  • Bachelor of Science in Psychology (University of Santo Tomas, 1978-1979)
  • Bachelor of Science, Preparatory Medicine (University of Sto.Tomas, 1974-1978)
  • High School (Quezon City Academy, 1970-1974)
  • Elementary (Esteban Abada Elementary School, 1970)


  • President & CEO – HEALTH SOLUTIONS CORPORATION (1997 to present)
  • Board Director – EON, INC. (2014 – present)


  • Consultant – SAN BEDA COLLEGE ALABANG (Latest - 2015)
  • OIC- Hospital Administrator - TAGUIG-PATEROS DIST. HOSPITAL
  • Consultant – PHILIPPINE WOMEN’S UNIVERSITY(1996-2000)
  • VP – Finance & Administration - THE MEDICAL CITY (1988-1997)
  • Lecturer – Ateneo Graduate School, Masters in Hospital Administration (1994)
  • VP – Business/Corp. Development - PROSER MANAGEMENT SERVICES, INC. (A Medical City Subsidiary)
  • Personnel Director - STO. TOMAS UNIVERSITY HOSPITAL (1982-1987)
  • Recruitment & Training Officer – RAMCAR, INCORPORATED (1979-1982)


  • Chair Committee on Trade, Industry and Tourism Management Association of the Philippines (MAP)
  • Chair Committee on Trade, Industry and Tourism (MAP)
  • Chair Committee on Health and Wellness (MAP)
  • Vice Chair 2016 MAP INT’L CEO CONFERENCE


  • Chair Committee on ASEAN Integration Management Association of the Philippines (MAP)
  • Chair Committee on Trade, Industry and Tourism (MAP)
  • Chair Committee on Health and Wellness (MAP)
  • Vice Chair 2015 MAP INT’L CEO CONFERENCE


  • Chair Committee on ASEAN Integration
  • Management Association of the Philippines
  • Co-chair MAP Committee on Health
  • Member MAP Committees on National Security,
  • Trade/Industry/Tourism and Management Dev.
  • Participant DTI-Women Business Council APEC Preparation Workshop
  • Consultant- Asian Hospital Federation and Philippine Hospital Association


  • Ex-officio member, Board of Trustees TOURISM CONGRESS (2011-2013)
  • Immediate Past President & Member TOURISM CONGRESS of the Board of Trustees (2009-2011)
  • Founding President – Hospital Personnel Management Association
Undersecretary for Tourism Regulation, Coordination & Resource Generation
Department of Tourism